5 Reasons Why You Should Hire a Professional Content Writer

It’s a common question: should you hire a professional writer for your company’s content or leave it to your marketing team? Now that we have generative AI, some business leaders believe they can slash their budget and entrust their content to non-writers using ChatGPT.

The truth is that writing is a craft that must be honed, even with the aid of AI. Text generation is a tool, and it needs an expert hand to produce successful content. If your content strategy hasn’t earned the results you’ve hoped for, it might be due to a lack of professional writers on your team.

Here are the top reasons why you should hire a professional content writer in 2025 and ways they can elevate your website and achieve your marketing goals.

1. Your content needs to stand out

Standing out among the cacophony of content is more and more challenging as the years go on. Now that we’ve added generative AI to the mix, an insane number of articles are uploaded every day.

It doesn’t mean that earning traffic through online content is impossible. But it does mean that your blogs and articles need to be well thought out and beautifully written.

As recently as a couple of years ago, content marketers could gain top SERP ranking by simply placing target keywords in the right places and rehashing currently ranking articles. Now, earning the coveted top-five search results requires a lot more work. Professional content writers have the skills and know-how to write successful content in the age of algorithmic overhauls and AI generation.

2. Solid writing skills don’t equal professional quality

The difference between amateur and professional writing is subtle but strong.

The other day, I dined at a restaurant with a two-Michelin-star chef. From the first bite, I knew it was better than anything I had eaten before; the best meal of my life up until that point couldn’t compare.

Could I tell you specifically why this meal was so much better? Absolutely not; I’m not a chef. But I could still instantly taste the elevated quality.

The same goes for writing. Don’t get me wrong; I’m not equating all professional writers to two-Michelin-star chefs. But you can still tell the difference between a homemade muffin and the ones you enjoy at your favorite bakery, right? As it turns out, when people do something for a living, they tend to get really good at it.

Even if you have someone in-house who writes well, it’s not the same as professional quality. Professional writers spend hours writing every day, and once they’re done with their client work, they often spend their free time on personal writing projects. This leads to high-quality compositions.

You don’t have to be a writer to notice the difference between professional and amateur writing. Using amateur writers could cause your articles to get lost among the content crowd.

3. Saves time

I can’t tell you how many times I’ve been hired simply because my clients haven’t realized how much time well-written blogs and articles take to produce. It may seem like a simple task, but the blank page is daunting; unless you do this for a living, it’s hard to know where to start.

Professional content writers not only save you time by taking the task off your plate, but they can also produce work a lot faster than you can. Because they do this every day, they can dive head first into a project and have a publish-ready document prepared in short order.

Conversely, if you or your team have very little blog-writing experience, the project could take weeks.

Do yourself a favor and let a professional writer take the reins.

4. Stay on top of best practices

Content marketing best practices are ever-changing. Marketers and SEO strategists had a run for their money in March 2024 when Google’s core update led to a 45% reduction in what it labeled as “unhelpful content.” Thousands of websites were impacted, with some being completely unindexed.

Since then, there have been dozens of small updates, combined with the addition of Google’s AI overview. Best practices seem to be changing month by month.

Staying on top of these changes may feel impossible to the average marketer, who has various other tasks and projects to manage on top of the content strategy. However, it’s a professional content writer’s job to monitor content news and ensure their writing adheres to the most current best practices. Hiring a professional writer will save your content from suddenly tanking with each new change.

5. Efficiency and consistency

Partnering with a high-quality content writer essentially automates your content production while maintaining the benefits of human-written work.

A great content writer will be self-sufficient and strictly adhere to deadlines. After a few weeks of working with you, they should have a strong enough understanding of your brand and content goals to pump out ready-to-publish work with little oversight. You’ll be able to focus on other projects while consistently publishing professional-level articles that gain leads and impress potential clients and customers.

Ways a professional writer can improve your content performance

Now that we’ve covered the “why,” let’s look at the “how.” Here are some top ways professional writers can improve your company’s content and achieve the ROI an excellent content collection promises.

Polish existing content

Whether editing an article written by an expert, humanizing AI-generated text, or refreshing old blog posts, a professional writer will improve your writing and make your company look and sound good.

This is a great option for companies that don’t have the budget to hire someone to create high-quality content from scratch or who have a collection of existing articles that need to be refreshed to adhere to current best practices.

Cut through the jargon

Business professionals tend to lean on industry-specific jargon in their writing. Because jargon is such an integral part of their daily communication, they fail to realize when their message cannot reach audiences outside of the industry.

Professional writers know how to impart information in a way that’s accessible to the target audience. They can break down technical ideas into layman’s terms—something that industry experts often struggle with.

Integrate SEO while writing for humans

SEO writing has become boring, but it doesn’t have to be. If the advent of AI-generated content has shown us anything, it’s that personality and originality go a long way in gaining an audience over content that ticks SEO boxes.

Investing in a professional content writer will ensure your content is optimized for search engines while maintaining a readable quality.

Achieve content KPIs

Content strategy requires a whole lot of creativity. As great as it would be for a single tried-and-true method to earn high traffic, it’s very case-by-case; a content strategy that worked for one company might not work for another.

Professional content writers will work with your marketing team to create a bespoke strategy that aligns with your brand and target audience. They’ll deeply understand your readers, including the queries they ask, and where they get their information. They’ll also have the knowledge and skillset to think outside the box and determine an original strategy that helps your company stand out.

If your content isn’t performing the way you want it to, it’s likely because you haven’t invested in the right talent. Hire a professional content writer, and see where your investment can take you.

Interested in creating robust content that earns high-quality leads? Let’s chat!