Category: Content

• Don’t Write Like a Robot. How to Enliven Dull Technical Topics—With Examples

  

  It doesn’t matter how important your insights are. They’ll earn zero traction if they’re boring. Here’s how to turn data into useful B2B marketing pieces.

  Meghan O’Neal

  April 24, 2025

  Content, Writing Tips

  blogging for business, blogs, business blog, Content, content marketing, content strategy, digital marketing, marketing, marketing materials, primary research, seo, technical blogs, technical storytelling, technical writing, web content, writing

• Breaking Down E-E-A-T: Websites MUST Display These Evaluators in 2025

  

  Content in 2025 needs to be exceptional. Here, we break down the four evaluators that Google uses to determine content quality.

  Meghan O’Neal

  March 22, 2025

  Content, Writing Tips

  blogging for business, blogs, business blog, Content, content marketing, content strategy, digital marketing, keyword-research, marketing, seo, social media, web content

• I [Heart] LLMs: The Top 5 Ways Writers and Content Marketers Should Utilize LLMs

  

  LLMs are amazing tools if used properly. Here are the top five ways you should implement LLMs in your content strategy.

  Meghan O’Neal

  February 21, 2025

  Content, Writing Tips

  AEO, ai, Answer Engines, artificial-intelligence, b2b blogs, b2c blogs, blogging, blogging for business, blogs, business blog, chatgpt, Content, content marketing, content marketing with llms, content strategy, content strategy 2025, content writing, digital marketing, freelancewriter, gemini, hire a writer, large language models, llm, llm strategy, llms, marketing, perplexity, professional writer, seo, social media, technology, the future of content marketing, web content

• 2025 Content Trends: How to Create Content That Sells

  

  In 2025, content strategies need to go beyond SEO to optimize for answer engines, center around experience and expertise, and deeply understand target audiences. Here’s what you need to know.

  Meghan O’Neal

  February 15, 2025

  Content, Writing Tips

  2025 content, 2025 content strategy, AEO, Answer Engine Optimization, Answer Engines, blogs, Content, content marketing, content marketing 2025, content strategy, digital marketing, seo, social media, web content

• 5 Tips for Working with Freelancers: How to Make the Most of Your Contractors

  

  Partnering with a freelancer offers plenty of benefits, but only if you set the partnership up right. Here are my tips.

  Meghan O’Neal

  February 7, 2025

  Content

  B2B, business, business tips, content marketing, content strategy, contractor, digital marketing, freelance, freelance writing, freelancer, freelancing, hiring a contractor, hiring a writer, professional writer, side-hustles, web content, working with a freelancer, writing

• 5 Reasons Why You Should Hire a Professional Content Writer

  

  Hiring a professional writer for your company’s content will help you reach the right audiences and achieve your content goals.

  Meghan O’Neal

  January 18, 2025

  Content

  B2B blog strategy, B2B blogging, b2b blogs, b2b strategy, blog, blogging for business, blogs, Content, content marketing, content strategy, content writing, digital marketing, seo, web content, writing

• B2B Blog Strategy: Six Ways to Make Your Company’s Blog Stand Out

  

  B2B blogging is an important part of any marketing strategy, but only if it’s done well. Here are my tips for standing out in 2024.

  Meghan O’Neal

  November 29, 2024

  Content, Writing Tips

  B2B, B2B blog, B2B blog strategy, B2B blogging, B2B marketing, Blog strategy, blogs, business blog, business blog strategy, business blogging, Content, content marketing, content strategy, digital marketing, seo, web content

• The Content Guide to New Anti-Greenwashing Laws in the EU, UK, and California

  

  New anti-greenwashing legislation boosts genuinely sustainable companies and builds trust with customers. Here’s what you need to know.

  Meghan O’Neal

  March 28, 2024

  Content, Sustainability

  anti-greenwashing laws, blogs, Compliant content, Content, content marketing, content strategy, Corporate social responsibility, digital marketing, ESG, Green Claims Directive, sustainability marketing, Voluntary Carbon Markets Disclosures Act, web content

• Is AI Killing Your Business? 5 Things Writers Must Do To Avoid Being Replaced By AI

  

  AI won’t replace writers. But, it will change the writing industry. Here’s how you need top adjust so that you’re not left behind.

  Meghan O’Neal

  September 12, 2023

  Content, Entrepreneur Tips

• What Is Greenhushing, And Is It Problematic?

  

  Greenhushing is the deliberate under-promising of sustainability targets. Although it seems innocent, it can actually detrimental to global sustainability efforts. Learn more.

  Meghan O’Neal

  June 3, 2023

  Content, Sustainability

  avoid greenwashing, Corporate social responsibility, corporate sustainability, CSR, ESG, green marketing, Greenhushing, greenwashing, should you greenhush, Sustainability, sustainability goals, sustainability marketing, sustainability story