Tag: marketing

• Don’t Write Like a Robot. How to Enliven Dull Technical Topics—With Examples

  

  It doesn’t matter how important your insights are. They’ll earn zero traction if they’re boring. Here’s how to turn data into useful B2B marketing pieces.

  Meghan O’Neal

  April 24, 2025

  Content, Writing Tips

  blogging for business, blogs, business blog, Content, content marketing, content strategy, digital marketing, marketing, marketing materials, primary research, seo, technical blogs, technical storytelling, technical writing, web content, writing

• Breaking Down E-E-A-T: Websites MUST Display These Evaluators in 2025

  

  Content in 2025 needs to be exceptional. Here, we break down the four evaluators that Google uses to determine content quality.

  Meghan O’Neal

  March 22, 2025

  Content, Writing Tips

  blogging for business, blogs, business blog, Content, content marketing, content strategy, digital marketing, keyword-research, marketing, seo, social media, web content

• I [Heart] LLMs: The Top 5 Ways Writers and Content Marketers Should Utilize LLMs

  

  LLMs are amazing tools if used properly. Here are the top five ways you should implement LLMs in your content strategy.

  Meghan O’Neal

  February 21, 2025

  Content, Writing Tips

  AEO, ai, Answer Engines, artificial-intelligence, b2b blogs, b2c blogs, blogging, blogging for business, blogs, business blog, chatgpt, Content, content marketing, content marketing with llms, content strategy, content strategy 2025, content writing, digital marketing, freelancewriter, gemini, hire a writer, large language models, llm, llm strategy, llms, marketing, perplexity, professional writer, seo, social media, technology, the future of content marketing, web content

• If You Use AI to Write Your Content, You Could Be in Trouble

  

  Was your site impacted by Google’s new core update? AI-generated content could be the problem.

  Meghan O’Neal

  April 11, 2024

  Uncategorized

  content marketing, digital marketing, marketing, search-engine-optimization, seo